The Most Magical Time of Year: Influencer Program Selection Season!

Each year many of the major companies in the tech industry allow people to be nominated, by themselves or by others, to be recognized for the contributions to the community that surrounds that company’s products. These people are typically active on social media, in both online and in person forums and user groups and often will write blogs about their experiences with the products. In return for what is essentially free, grass-roots type marketing the companies will provide awardees any number of benefits; access to licenses for products for homelabbing as well as sometimes access to engineers, preferred experiences at conferences, NDA level information, etc but in some cases the biggest benefit is the recognition itself.

As of today (November 10, 2016) two of the bigger and in my opinion one of the best programs are all open for nominations.

Program Name Program Leader Nomination Link
Cisco Champions Lauren Friedman Nomination Link
VMware vExpert Corey Romero Nominations Accepted until 12/16
Veeam Vanguards Rick Vanover Nominations Accepted until 12/9

I’m honored to be both a vExpert and a Veeam Vanguard and like to think of myself as an honorary Cisco Champion (they can’t accept government employees) so I have some experience with each of these programs. Let’s take a look at all three.

vexpert-624x111VMware vExpert may not necessarily be the oldest influencers program but it is probably the one socially active technical people know except possibly the Microsoft MVP program. In many ways vExpert is not only an honorary of its own right but a launch pad towards acceptance into other programs. vExperts are as far as I know the largest such group with around 1500 members world-wide, it also boasts some really good benefits not only from VMware but from other companies in the virtualization ecosphere. There are many webinars and meet and greets throughout the calendar year which are either vExpert only or vExpert preferred and the vExpert party at VMworld is well-known as one of the best. The distinction I make most about vExpert is that while it is for and by VMware, some years much of the educational focus is on the ecosphere and community that surrounds it.

The vExpert program offers 4 paths to membership. The one most are in is the Evangelist path. These may be customers, partners or VMware employees themselves, but they are people speaking the good word of VMware. There are also specific paths for Partners and Customers but I don’t know that I’ve ever met anyone who was awarded in those tracks. Finally if you have achieved the highest level of VMware certification, VCDX, you automatically are awarded vExpert status.

ciscochampion2016-512-nodateCisco Champions contrasts from vExpert most because it is a self-contained program with all the educational opportunities and benefits being from Cisco Systems itself. With the Champions there aren’t so many of the freebies with the notable exception of some nice perks if you attend CiscoLive, but what they do offer is exposure of your personal brand. Between the weekly Cisco Champions Radio podcast and the regularly featured blogs on Cisco’s website if you are working to make a name for yourself in the industry for whatever reason it is a very good program for that. Further Cisco gives you access to developers and program  managers within the company so that you can not only gain greater understanding of the products but in many cases have the opportunity to weigh in on technology decisions during the development process.

Cisco breaks their program down into business segments in regards to your qualification for the program with tracks in Collaboration, Data Center, Enterprise Networks, IoT, and Security. If you have expertise in any of these by all means apply.
veeam_vanguard-700x224In my mind I’m saving the best for last. The Veeam Vanguard program opened its nominations up today for its 3rd year and I’ve been honored to have awarded each year (so far). It is by far the most exclusive; there are currently only 50 members worldwide and I believe the philosophy is to keep it on the small side with only people who truly understand what the company is about. There are a lot of swag type benefits to the Vanguard to be sure, most noticeably something really special that revolves around  their VeeamON conference (NOLA this year baby!), but to be honest what I most get out of the program is the distributed brain of not only the Veeam employees affiliated with the group but the group itself. On a daily basis it seems sometimes somebody’s technology issues, Veeam related or not, are being sorted out through Vanguard communication methods. Long story short, in the Vanguard program they simply take care of you and I’m happy to call all of them not just my peers but friends.

Because Veeam is a much tighter set of products than the other two there aren’t any official tracks within the program. That said they are very good about selecting members who affiliate themselves with each of the hypervisor companies they support, VMware’s vSphere and Microsoft’s Hyper-V. This diversity is part of what makes the discussions between us so good.

Conclusion

Over the course of the past week I’ve heard various people talking about strategies regarding getting awarded to any number of these. I’m not going to do this one so I can focus on that one and so forth, and honestly all I can recommend to you if you are interested in applying to any of them is look at where your focus is or where you focus should be and apply. There is no thing that says “you belong to too many programs” or anything like that; if you feel you are qualified for any of these or any other by all means go apply. The name of the game is to grow your involvement with the technology community, regardless of what type of technology it is.

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