Tech Conferences in Las Vegas for Newbies

As June is here we are deep into tech conference season already so I find myself behind the curve somewhat with this post, but here we are. I am extremely fortunate to have an employer who understands the value of attending Tech Conferences for IT Professionals and I’ve been able to attend at least one each year since 2014; going back and forth between CiscoLive and VMworld with a sprinkling of VeeamON and more local events such as vBrisket and VMUGs for good measure. As a “Hyper-Converged Admin” my choice of which “biggie” conference is done each year by looking at where my projects land; last year was CiscoLive due to a lot of Voice and Security Projects, this year VMworld due to lots of updates coming down the pike there and a potential VDI project.

The problem when you have a conference with north of 25,000 attendees is that you are limited in where you put these on. While Cisco does tend to move around some, VMworld has typically either been in San Francisco or Las Vegas. With the Moscone Center closed again this year for renovation we find pretty much all of the big guys are back in Las Vegas, with both CiscoLive and VMworld at Mandalay Bay once again as well as AWS re:Invent and Dell/EMC World in town this year as well. If you haven’t been to one of these Tech Conferences before or to Las Vegas both can be both exciting and overwhelming, but with a little help from others and some decent tips neither are that big of a deal.

Las Vegas Basics

So for a small town guy like me Las Vegas is very cool town, but tiring. The common thread I feel and have heard others voice as well is that Las Vegas is deceptively large because all of the hotels on the strip are so massive. While you can see from your Mandalay Bay window that New York New York is just the next block, it is probably about a mile away if walking there. Why this is important is that if you look at the list of hotels on each conference’s list you’ll see lots of options, but getting to that 8AM session may require a 30+ minute walk or even longer shuttle ride if you chose to stay at the Cosmopolitan (my personal favorite of all Las Vegas hotels but prohibitively far away). Couple that with temperatures in the triple digits during summer and proximity becomes more important.

Hotel Choices

So the first tip for any of these conferences is get a hotel as close as possible. For CiscoLive and VMworld keep in mind that you can move freely between the Mandalay Bay, Delano the Luxor and the Conference Center without ever stepping foot outside.  I would highly recommend trying to be in one of these. If you are booking late and the conference is out of rooms it’s worth trying to book directly through the hotel as they don’t let the events have the whole place. That said you are still going to be in for a hike. For example I stayed in the Mandalay Bay last year and it was approximately 1800 steps from my room to the entrance to conference.

Many of the vendor types that seemingly live their lives at these types of events like to opt for either the nearby Marriott Courtyard Las Vegas South or the Holiday Inn at Desert Club Resort for those that like a kitchen. From either of these you’re a quick Uber or Lyft away from the Conference Center entrance but don’t have to deal with the hustle and bustle of staying on the Strip if you don’t want to.

Getting Around

Speaking of Uber and Lyft, getting around with out walking is a bit of a consideration as well, both for the daily commute as well as for the various events. Traffic in the afternoons into the early morning is pretty impressive on the actual strip so to be honest I’ve not heard good things about trying to rely on the conference shuttles when available. Further I’ve heard many complaints from those who are locals that drive in and try to find parking.

Where that leaves you is 1) ride sharing service, 2) using the monorails, or 3) walking. Uber is nice because they are pretty knowledgeable about routing you around traffic regardless of time of day. Keep in mind when it comes to this and Mandalay Bay there are actually two defined Uber pickup/drop off spots, one outside of the conference center and another around the valet area underneath the hotel drop off area. These are impressively far apart so be sure you know where you want picked up before you request a ride.

The monorails are also nice but short. For those of you going to CLUS this is a good way to get to the Customer Appreciation Event as it will drop you off close to the T-mobile Arena.

Finally walking is a decent option, especially after dark for the various vendor events, but I do recommend if you are going to do it find a buddy or 3 or 4. I’ve never personally seen violence on the strip but you hear about it and there are lots of “character buskers” dressed like everything from Michael Jackson to Spongebob that will harass you.

One final note, while first impressions are important there really isn’t any point to being that person in the fancy shoes unless you’ve got booth duty. I typically while go buy a new pair of good running shoes a week or two before the conference so I can break them in and then that’s what I wear. If you are a step tracker kind of person like me expect 20,000 and up each day so take care of your feet.

Things To Do

Seriously, there’s plenty to do even if you weren’t at a conference already providing lots to do. Regardless of your interest if the conference doesn’t have you jam-packed enough you can find something you like here.

If you are new to IT or are just starting to get your name out there the most important things to do outside of the sessions is to get out there and be social. Both of the conferences we are talking about here have a great community that surround it with some wonderful people in it. The first step if you aren’t already would be to get yourself on twitter and follow the hashtag stream for your event (#CLUS for CiscoLive US, #VMworld for VMworld) , not only while you are there but before especially as many outside events will be planned then. Be sure to find the social area for your given conference and go make friends. Outside of the standard conference hours you’ll find that many of the Vendors will have events planned for attendees. If you have partners or vendors you work heavily with its worth asking your SE if they are doing anything.

CiscoLive Basics

CiscoLive will be held this year June 25-29th and promises to be a great show once again. While I have really enjoyed all of the conferences I’ve attended CLUS  was my first and near to my heart. First off of all those I’ve been to this one feels more academic than others. There aren’t really as many softball sessions and the sessions are a bigger part of the focus for the event than other. That said, they do a very good job of supporting the social community by having a Social Media Hub right in the middle of it all with special events for the twitterazzi most days. I highly recommend showing up and if nothing else walking up and just introducing yourself, trust me, you’ll fit right in there somewhere especially if you bring a Kilt. 😉 If you can come in early on Sunday the annual Tweetup Sunday afternoon is always a good time to make friends.

If you are going to CiscoLive you should have at this point booked most of your sessions. A couple of points here. First do not overbook yourself on sessions. While the pressure is always there to make sure you are getting all the education out of it as possible every session these days is recorded and can be watched later. My decision on if I’m going to do a particular session is based on if the subject is directly related to something that’s got me stumped and I want the opportunity to touch base with the speaker. Past that I’ll watch most after the fact. A better use of your time is getting out and networking, soaking up some of the distributed information there and will in many cases serve as a resource after the fact. I’ve yet to leave an event and not come home to do some kind of redesign based on things I’ve learned from the community.

A highlight for anybody who’s been to CLUS is always the Customer Appreciation Event. This year Bruno Mars will take over the T-mobile Arena and I am legitimately bummed that I will be missing it. The celebrity keynotes are always very good as well and usually provide a different view on how technology interacts with the world. I truly enjoyed listening to Kevin Spacey last year and this year they’ve booked Bryan Cranston.

Regarding keynotes, I typically like watch these in the social areas rather than packing myself into the keynote halls. The seating is better, there’s fewer people and usually refreshments are close at hand, plus you can find a surface to put your computer/iPad on to take notes and/or live tweet the talk.

VMworld Basics

As much as the focus on CiscoLive is on the direct educational benefit the focus from VMworld is more on learning from the community. With the conference officially running from August 27-31 there just as many official conference sessions as there are at CiscoLive, but I find there to be more lower level, marketing style sessions at VMworld. What makes up for it though is any number of community learning opportunities surrounding it. If you can swing coming in either Saturday or very early Sunday the vBrownbag/VMunderground Opening Acts is always a great place to learn about what is coming next in virtualization and technology. Speaking of vBrownBag, these guys have a stage running concurrent to the conference with session about anything you can conceive of all week long. Historically the vBrownBag stage has been found in the Hang Space (VMworld for social media area) but this year is still to be determined.

Another thing you’ll find is the potential to have your evenings books is exceptionally high with multiple vendor events every single night, traditionally starting with vBeers on Saturday evening. At some point as we get closer to the conference VMworld will fill a website with information and registration links for many of the gatherings to make scheduling easy. The Veeam, VMunderground and vExpert/VCDX/VMUG parties are always the most talked about. There is also the annual VMworld Party with typically big name acts but at the time of this writing there really isn’t any information about this yet. Be sure to follow along online and on social media to find out soon enough.

Conclusion

With all that being said, just go enjoy yourself as you are meant to do. There’s a reason that Denise Fishburne refers to CiscoLive as “Geek Summer Camp” because it does feel that way, regardless of the conference you’re attending. Everybody does things their own way. As I’ll be attending VMworld this year if you are there and want to say hi feel free to reach out and find me on twitter @k00laidIT.

Vegas Baby! Heading to CiscoLive! 2016

As 2016 moves into April we find ourselves ready to go into the conference season once again. For the past couple of years I’ve been to VMworld because that is where my work has had me focused, but for the same reason I will be heading the Cisco Live in Las Vegas, NV this year. The event will be held at the Mandalay Bay Resort July 10-14. Yes it will be hot, but let’s be honest you are going to be inside most of the time. This is the 2nd time I’ve attended Cisco Live US (you may see it referred to as #CLUS quite a bit) and if this is anything like the last time it’s going to be great. I have been particularly impressed with the content they make available and the community that has grown around it.

What to do

The first and foremost thing you should check out at Cisco Live is the always excellent sessions throughout the conference. If you are new to conferences this is actually something to consider sooner than later; the session catalog is currently up and the scheduler will open on May 3. I recommend that if you have any particular sessions or focus you are looking at with this trip go ahead and have a list done early and then be ready on the 5/3, many popular sessions will fill up quickly and nobody wants to wait in the overflow line. 😉

To be honest if you just look at the scope of topics covered in the session list it is a bit overwhelming. While I’m no grizzled veteran of conferences by any means what I’ve found best is to pick a focus or two and then start there. For example this year we have a big focus on upgrading our edge security and our production datacenter to include Cisco UCS solutions. What sessions I pick will almost entirely be from either the Security and Datacenter & Virtualization tracks to support those goals. Keep in mind all of these sessions will be available to you online after the fact so keep in mind the people giving them as well.

cae

If you have never been to one of the major tech conferences (20k attendees and up) there is never really a shortage of things to do, ranging from the educational to the social to just straight fun. Cisco Live is in my opinion a great event with a better than most mix of content and social, the highlight of which is the Customer Appreciation Event. The CAE this year will be held at the T-Mobile Arena and features concerts with Maroon 5 and Elle King. I saw Maroon 5 in a very cold field  a couple of years ago and they are a pretty good show and I’ve really liked what I’ve heard from Elle King on the radio.

Besides the concert event there will be no shortage of things to do if you are socially inclined. Besides the mixers each evening there are a wide array of events from different vendors in the Cisco ecosystem each evening. Many of these are by invite only so now would be an appropriate time to be reaching out to Account Execs you have at the various vendors and see if they are doing anything there.

 

20130627_173819000_iOSGo forth and be social

This will be my 6 tech conference in 4 years and while the content of the sessions is great and extremely helpful like I mentioned above all of that content is available online, 24/7/365 after the conference. What is not is the ability to meet and have conversations with some of the best minds of our chosen field. My very first major conference was CLUS 2013 in Orlando, FL and as I got myself out of my shell and started to meet people I was frankly floored by the combined brain power in such a small area. The way I’ve often put this to people is that the entire state of West Virginia, where I am from, has a total of 3 CCIEs in it. While this is not a normal demographic, there are only 50,000 some worldwide. At one point that first year I found myself  sitting in a discussion where out of 20 people I was the only person NOT a CCIE and really it is amazing what you can absorb in the social settings at Cisco Live. If you are willing to put yourself out there and not be the cave-dwelling geek many of us are naturally drawn to be you will find a community of people who will readily accept you in.

So how do I find such social people and befriend them? Well fear not there are plenty of ways. To start with if you are just starting out in your tech career the very first advice is to get yourself on twitter if you haven’t already. I literally setup my twitter account walking down the main concourse of CLUS 4 years ago and it has presented no end of enjoyment, help and opportunity since. Once you have said account head on over to Tom Hollingsworth’s site and sign yourself up for the annual twitter list.

Now that you are in the social mood right off the bat one of the first places I will be locating is the Social Media Hub. This is pretty much the main congregation area for the socials types. At some point in the early evening Sunday there will be an opening Tweetup there, if you attend be sure to say hi!

If you are interested in going yourself but haven’t registered yet you can do so on the Cisco Live 2016 website.

A how-to on cold calling from the customer perspective

Now that I’m back from my second tech conference in less than two months I am fully into the cold call season and I am once again reminded why I keep meaning to buy a burner phone and setup a Gmail account before I register next year. It seems every time I get back I am destined to months of “I am so glad you expressed deep interest in our product and I’d love to tell you more about it” when the reality is “I am calling you because you weren’t nimble enough to lunge away from our team of booth people who are paid or retained based on as many scans they can get. Most often when I get these calls or e-mails I’ll give each company a courteous thanks but no thanks and after that the iDivert button gets worn out.

The genesis of this post is two-fold. First a cold call this morning that was actually destined for my boss but when informed he wasn’t here went into telling how glad the person was that I had personally expressed interest in their product, WTF? This first event reminded me of a second, where a few months ago I was at a mixer preceding a vendor supplied training when I was approached by a bevy of 20 something Inside Sales Engineers and asked “what can I do to actually get you to listen?” From this I thought that just in case a young Padawan Sales Rep/Engineer happens to come across this, here are those ways to make your job more efficient and to stop alienating your potential customers.

Google Voice is the Devil

I guess the first step for anybody on the calling end of a cold call scenario is to get me to answer the phone. My biggest gripe in this regard and the quickest way to earn the hang up achievement is the currently practice of many of startups out there to use Google Voice as their business phone system. In case you don’t know with Google Voice they do local exchange drop offs when you call outside of your local calling area, meaning that when you call my desk I get a call with no name and a local area code, leaving me with the quandary of “is this a customer needing support or is this a cold call?” I get very few of the former but on the off-chance it is I will almost always answer leaving me hearing your happy voices.

I HAVE AN END CALL BUTTON AND I AM NOT AFRAID TO USE IT, GOOD DAY TO YOU SIR/MADAM!

You want to know how to do this better? First don’t just call me. You’ve got all my contact info so let’s start with being a little more passive and send me an e-mail introducing yourself and asking if I have time to talk to you. Many companies do this already because it brings with it a good deal of benefits; I’ve now captured your contact info, we’re not really wasting a lot of time on each other if there is zero interest, I don’t have to drop what I am dealing to get your pitch. If this idea just absolutely flies in the face of all that your company holds dear and you really must cold call me then don’t hide behind an anonymous number, call me from your corporate (or even better your personal DID) with your company’s name plastered on the Caller ID screen so at least I have the option to decide if it’s a call I need to deal with.

A Trade Show Badge Scan List Does Not Mean I am (or anybody else is) Buying

I once again had an awesome time at VMworld this year but got to have an experience that I’m sure many other attendees have had variants of. There I was, happily walking my way through the show floor through a throng of people, when out of my peripheral vision a booth person for a vendor not to be named literally stepped through one person and was simultaneously reaching to scan my badge while asking “Hi, do you mind if I scan you?” Yes, Mr./Ms. Inside Sales person, this is the type of quality customer interaction that happened that resulted on me being put on your list. It really doesn’t signify that I have a true interest in your product so please see item one above regarding how to approach the cold call better.

I understand there is an entire industry built around having people capture attendee information as sales leads but this just doesn’t seem like a very effective way to do it. My likelihood of talking to you more about your product is much higher if someone with working knowledge of your product, say an SE, talks to me about your product either in the booth or at a social event and then the communication starts there. Once everybody is back home and doing their thing that’s the call I’m going to take.

Know Your Product Better Than I Do

That leads me to the next item,  if by chance you’ve managed to cold call me, get me to pick up and finally manage to keep me on the line long enough to actually talk about your product, ACTUALLY KNOW YOUR PRODUCT. I can’t tell you how many times I’ve received calls after a show and the person on the other end of the line is so blatantly doing the fake it until you make it thing it isn’t funny. Keep in mind you are in the tech industry, cold calling people who most likely are fairly tech savvy and capable of logical thought, so that isn’t going to work so well for you. Frankly, my time is a very, very finite resource and even if I am interested in your product, which is why I took your call, if I’m correcting the caller that is an instant turn off.

I get that the people manning the phones aren’t going to be Senior Solutions Architects for your organization but try this on for size; if you’ve got me talking to you and you get asked something you don’t know, don’t be afraid to say you don’t know. This is your opportunity to bump me up the chain or to loop in a more technical person to the call to get the discussion back on the right track. I will respect that far more than if you try to throw out a BS answer. Meanwhile get as much education as you can on what you’re selling. I don’t care if you are a natural sales person, you aren’t going to be able to sell me my own pen in this market.

Employees != Resources

So you’ve got yourself all the way through the gauntlet and you’ve got me talking and you know your product, please don’t tell me how you can get some resources arranged to help me with designing my quote so the deal can more forward. I was actually in a face to face meeting once where the sales person did this, referring to the technical people within the organization as resources and I think my internal response to this can best be summed up in GIF form:

obama_kicks_door

This absolutely drives me bonkers. A resource is an inanimate object which can be used repeatedly without consequence except in the inevitable end result where the resource breaks. What you are calling a resource is a living, breathing, most likely highly intelligent human being who has all kinds of responsibilities, not just to you but to his family, community and any other number things. By referring to them as this, and therefore showing that you think of them as something that can be used repeatedly without consequence, you are demeaning that person and the skill set he or she has, and trust me that person is most likely who we as technical professionals are going to connect with far more than we are with you.

So that’s it, Jim’s guide to getting me on the phone. I’m sure as soon as I post this many other techniques will come to my mind and I’ll have to update this. If you take this to heart, great, I think that is going to work out for you. If not, well, I still hope I’ll remember to buy that burner phone next May and the Gmail account is already setup. 😉

Veeam Backup Repository Best Practices Session Notes

After a couple days off I’m back to some promised VeeamON content. A nice problem that VeeamON had this year is the session choices were much more diverse and there were a lot more of them. Unfortunately this led to some overlap of some really great sessions. A friend of mine, Jaison Bailey of vBrisket fame and fortune, got tied up in another session and was unable to attend what I considered one of the best breakout sessions all week, Anton Gostev‘s Backup Repository Best Practices so he asked me to post my notes.

For those not too familiar with Veeam repos they can essentially be any manner of addressable disk space, whether local, DAS, NAS, SAN or even cloud, but when you start taking performance into account you have to get much more specific. Gostev, who is the Product Manager for Backup & Replication, lines out the way to do it right.

Anyway, here’s the notes including links to information when possible. Any notations I have are in bold and italicized.

Don’t underestimate the importance of Performance

  • Performance issues may impact RTOs

Five Factors of choosing Storage

  • Reliability
  • Fast backups
  • Fast restores
  • DR from complete storage loss
  • Lowest Cost

Ultimate backup Architecture

  • Fast, reliable primary storage for fastest backups, then backup copy to Secondary storage both onsite AND offsite
  • Limit number of RP on primary, leverage cheap secondary
  • Selectively create offsite copies to tape, dr site, or cloud

Best Repo: Low End

  • Any Windows or Linux Server
    • Can also serve as backup /backup proxy server
  • Physical server storage options
    • Local Storage
    • DAS (JBOD)
    • SAN LUN
  • Virtual
    • iSCSI LUN connected to in guest Volume

Best Backup Repo: High End

Backup Repos to Avoid

  • Low-end NAS  & appliances
    • If stuck with it, use iSCSI instead of other protocols * Ran into this myself with a Qnap array as my secondary storage, not really even feasible to run anything I/O heavy on it
  • SMB (CIFS) network shares
    • Lots of issues with existing SMB clients
    • If share is backed up by server, add actual server instead
  • VMDK on VMFS *Nothing wrong with running a repo from a virtual machine, but don’t store backups within, instead connect an iSCSI LUN directly to the VM and format NTFS
    • Extra logic on the data path- more chances for data corruption
    • Dependent on vSphere being functional
  • Windows Server 2012 Deduplication (scalability) *I get his rationale, but honestly I live and die by 2012 R2 deduplication, it just takes more care and feeding than other options. See my session’s slides for notes on how I implement it.

Immediate Future: Technologies to keep in mind

  • Server 2016 Deduplication
    • Same deduplication, far greater performance and scale (64 TB files) *This really will be a big deal in this space, there is a lot of upside to a simple dedupe ability rolled into a Windows server
  • ReFS 2.0
    • Great fit for backup repos because it has built in data corruption protection
    • Veeam is currently working on some things with it

Raw Disk

  • Raid10 whenever you can (2x write penalty, but capacity suffers)
  • Raid5 4x write penalty, greater risks)
  • Raid6 severe performance overhead (6x write penalty
  • Lookup Maximum performance per spindle
  • A single job can only keep about 6-8 spindles busy- use multiple jobs if you have them to saturate
  • RAID volume
    • Stripe Size
      • Typical I/O for Veeam is 25k-512KB
      • Windows Server 2012 defaults to 64KB
      • At least 128 KB stripe size is highly recommended
        • Huge change for things like Synthetics, etc
    • RAID array
      • Fill as many drives as possible from the start to avoid expansion
      • Low-end sorage systems have significant performance problems
    • File System
      • NTFS (Best Option)
        • Larger block size does not affect performance, but it helps avoid excessive fragmentation so 64KB block size recommend
        • Format with /L to enable larger file records
        • 16 TB max file size limit before 2012 (now 256)
        • * Full string of best practices for format NTFS partition from CLI: Format <drive:> /L /Q /FS:NTFS /A:8192
      • ReFS not ready for prime time yet
      • Other
    • Backup Job Settings
      • Always a performance vs disk space choice
      • Reverse incremental backup mode is 3x I/O per block
      • Consider forever incremental instead
      • Evaluate transform performance
      • Repository load
        • Limit concurrent jobs to a reasonable amount
        • Use ingest rate throttling for cross-SAN backups

Dedupe Storage: Pains and Gains

  • Gains
    • True global dedupe
    • Lowest cost/ TB
  • Do not use deduplicating storage as your primary backup repository!
  • But if you must leverage vendor-specific integrations, use backup modes without full backup transformation, us active fulls instead of synthetics
  • If backup performance is still bad, consider VTL
  • 16TB+ backup storage optimization for 4MB blocks (new)
  • Parallel processing may impact  dedupe ratios

Secondary Storage Best Practices

  • Vendor-specific integrations can make performance better
  • Test Backup Copy retention processing performance. If too slow consider Active Full option of backup copy jobs (new in v9)
  • If already invested and stuck
    • Use as primary storage and leverage native replication to copy backups to DR

Backup Job Settings BP

Built-In deduplication

  • Keep ON for best performance (except lowest end devices) even if it isn’t going to help you with Per VM backup files
  • Compression
    • Instead of disabling keep Optimal enabled in job and use “decompress before storing- even locally
    • Dedupe-friendly isn’t very friendly any more (new)
      • Will hinder faster recovery in v9
  • Vendor recommendations are sometimes self-serving  to achieve higher dedupe ratios but negatively effect performance

Disk-based Storage Gotchas

  • Gostev loves tape
    • Cheaper
    • Reliable
    • Read-only
    • Customer Success is the biggie
    • Tape is dead
      • Amazon, Google & 50% of Veeam customers disagree
  • Storage-level corruption
    • RAID Controllers are your worst enemies
    • Firmware and software bugs are common, too
    • VT402 Data Corruption tomorrow at 1:30 for more
  • Ransomware  possible

The 2 Part of the 3-2-1 Rule

  • 3 copies, 2 different medias, 1 offsite
  • Completely different storage type!

Storage based replication

  • Betting exclusively on storage-based replication will cost you your job
  • Pros:
    • Fantastic performance
    • Efficient bandwidth utilization
  • Cons:
    • Replicates bad data too
    • Backups remain in a single fault domain

Backup Copy vs. Storage-Based Copy

  • Pros:
    • Breaks the data loop (isolated source and target storage)
    • Implicitly validates all source data during its operation
    • Includes backup files health check
  • Cons:
    • Higher load on backup storage

Make Tape out of drives

  • Low End:
    • Use rotated drives
    • Supported for both primary & backup copy jobs
  • Mid-range:
    • Keep an off-site copy off-prem (cloud)
  • High End:
    • Use hardware-based WORM solutions

Virtualize your Repository (SOBR)

  • simplify backup storage and backup job management
  • Reduce storage hardware spending by allowing disks to be fully utilized
  • Improve backup storage performance and scalability

 

Presenting at VeeamON 2015: Design, Manage and Test Your Data Protection with Veeam Availabilty Suite

Last week I was presented with the honor of being invited to speak at Veeam Software‘s annual user conference, VeeamON. While this was not my first time doing so I was very happy with the end result this year, with 30-40 attendees and positive feedback both from people I knew beforehand as well as new acquaintances who attended.

My session is what I like to think of as the 1-1000 MPH with Veeam, specifically targeting the SMB space but with lots of general guidelines for how to get your DR system up and running fast and as error-free as possible. Some of the things I do with Veeam buck the Best Practices guide but we have been able to maintain high levels of protection over many years without much interruption. The session starts with the basics of designing your DR plan, then designing your Veeam infrastructure components to suit your needs, followed by tips for the actual implementation and other tricks and gotchas I’ve run into over the years.

Anyway due to the amount of information that was covered I promised attendee’s that I would put my slide deck out here for reference so here it is. If anybody has comments, questions or anything in between please feel free to reach out to me either through the comments here or on twitter. For attendees please keep an eye on your e-mail and the #VeeamON hashtag as the videos of all presentations should be made available in the coming weeks.

VMworld 2015: What We Know So Far

As the first general keynote is wrapping up here in San Francisco I’ve been trying to keep track of what’s been announced this morning both in the keynote but also by way of the blogsphere. Long story short my take is there isn’t any thing new for the traditional vSphere customer, but if you are ready to start moving some of those workloads to the cloud there is going to be plenty of new things to enable what VMware is calling the hybrid cloud (repeatedly); the ability to support both your legacy apps (you know what we’re actually using) as well the new, shiny cloud native apps your developers are deploying at the speed of light.

Please forgive the notes based format found below, but I wanted to get the information out there.

Announcements so far:

  • Picture2-1024x475EVO SDDC Manager
    • “Single Pain of Glass for managing all the hardware in your datacenter racks including
      • EVO:Rail for compute, storage
      • Partner networking devices for management, spine and top of rack
      • Rack power distribution
      • Covers vRealize Suite, NSX 6.2, VSAN 6.1, vSphere 6
    • Is this the EVO:Rack they hinted at last year?
    • http://www.vmware.com/radius/vmworld-2015-the-end-of-the-beginning-lets-go/
  • Vmware Integrated OpenStack 2
    • Updates to the Kilo release, enabling features including
      • Expanded language support
      • Multi-region, multi-hypervisor support
      • Load Balancing as a Service
      • Autoscaling
  • vSphere Integrated Containers & Photon Support
    • Enables the truly hybrid cloud, with Photon/Bonneville/ESXi handling life under vCenter and Photon Machine powering your Cloud Native Apps
  • Project SkyScraper; hybrid cloud capabilities for vSphere allowing for extending DC to public cloud while supporting on premises standard concerns like security and business continuity ideas
    • Cross Cloud vMotion & content sync between on-prem and vCloud Air
    • vCloud Air Hybrid Cloud Manager- free download behind fee based capability
  • NSX 6.2 update allowing for deeper integration with the physical devices below it
    • Allows for the microsegmentation of physical servers, big differentiator past when compared to Cisco ACI
    • Will need partners, not known at this point but I’m guessing not Cisco
    • Also now supports cross vCenter vMotion over VXLAN
    • Has a TraceFlow capability allowing visability to what data is passing through
    • Announced late last week that there are now over 700 NSX customers, about double what was announced at Vmworld last year
    • Greater reliability through support for a secondary NSX manager that will take over if the primary fails
    • http://www.crn.com/news/networking/300077934/vmware-gets-physical-with-latest-nsx-software-defined-networking-update.htm
  • VSAN 6.1
    • 3rd total release
    • VSAN Stretched Cluster support, can now have geographically diverse clusters with synchronous replication between sites
    • VSAN for ROBO- Seems interesting, can have large number of 2 node VSAN clusters at your Remote Offices that are then centrally managed through vCenter.
      • Does it make use of stretched cluster for for data protection per site?
    • Now supports native Windows and Oracle clustering methods, WSFC and RAC
    • New high performance hardware supportd in ULLtra DIMM SSDs and NVM interfaces
    • New management features such as a Web Client Health Check plugin for VSAN and a management pack for vROPS
  • SRM 6.1
    • Stretched Cluster as well, seems to be the theme this year
    • Storage Policy Protection Groups; uses tags 1. tag a VM; 2. tag a datastore; protect the datastore with SRM
    • http://www.viktorious.nl/2015/08/31/vmworld-2015-srm-6-1-whats-new-stretched-cluster-support-and-more/
  • Other:
    • vSphere Content Library will be able to sync content between on-prem and vCloud Air bidirectionally
    • Vmware identity services, VMW’s assault on Active Directory

Where In The VMworld Is Jim?

Two weeks from today the official start to VMworld 2015 begins and to say I am excited to head out is a bit of an understatement. VMworld is a great place to learn more about a different branch of virtualization, see the bleeding edge of this technology and meet new people or renew conversations with some of the brightest minds in the industry. I myself will be focusing on VDI, specifically in the case of Disaster Recovery, and looking at Hyper-Converged systems this year along with all the other fun stuff. While this is only my second year going I’ve found that one of the biggest challenges to VMworld is schedule management; if you are interested in the social/community side of things you can very well go 20 hours a day Sunday through Thursday. Even with that you are going to be challenged to hit all the things you want because there is a great deal of overlap. With a paid conference attendance you (or VMUG Advantage membership) you will be able to view the vast majority of sessions online after the fact, but that doesn’t help with the get out and meet people stuff.

Since by nature I am a schedule driven kind of guy I took some time this weekend to kind of map out the whats and the wheres to what I want to do and in hopes of getting to meet up with the 5 people who may read this blog I’ll throw a copy of it out here. The sessions are still in flux because there a few that are full that I still  hope to make it into, especially a couple of the Expert Led HOL Workshops, but I think I’ve got the rest of it worked out. Hope to see you there!

Sessions (So Far:)

8/31 10:00-11:30 Keynote General Keynote
9/1 10:30-12:00 ELW-MBL-1651 Horizon 6 Advanced Workshop
9/1 12:30-1:30 INF-4535 5 Functions of Software Defined Availability
9/1 3:30-4:30 INF-5211 Automating Everything VMware with PowerCLI
9/2 9:30-10:30 STO-6552-GD Meet the VVols Engineering Team with Patrick Dirks
9/2 11:00-12:00 INF-6396-GD Platform Security with Mike Foley
9/2 2:30-3:30 INF-5123 Managing vSphere 6 Deployments & Upgrades, Part 2
9/3 10:30-11:30 EUC-5067 NSX and Horizon Ref. Architecture
9/3 12:00-1:00 INF-4529 VMware Certificate Management for Mere Mortals

vBrownBag TechTalks in the VMworld Hangspace

8/31 1:15 Gina Minks- Why you need to #BackThatSaaSUp
8/31 2:00 Jaison Baily and the vBrisket Community
8/31 3:00 In Tech We Trust Podcast

Socially:

Saturday: Inbound
Sunday: Aug. 30
8-11 AM vBreakfast Mel’s Drive-In
1-4 PM Vmunderground/vBrownBag Opening Acts City View at Metreon
4-7 PM Welcome Reception VMworld Solution Exchange
8-11 PM Vmunderground WUpaaS City View at Metreon
Monday: Aug. 31
5-6 PM SolidFire vExpert VIP Dinner Thirsty Bear Brewing
6-9 PM SolidFire Pursuit of Hoppiness Thirsty Bear Brewing
7-11 PM vBrisket Party Southpaw BBQ
Tuesday: Sept. 1
2:30-4 PM VMworld Bloggers Meetup VMworld Hang Space
4:30-6 PM VMworld Hall Crawl Solutions Exchange
7-10 PM vExpert Party Julia Morgan Ballroom
8 PM-12-AM Veeam Party City View at the Metreon
Wednesday Sept. 2
5-7 PM Red Hat Happy Hour Restaurant LuLu
7:30-10:30 PM VMworld Party AT&T Park
Thursday: Sept. 3
3 PM- ? vFootball Pete’s Tavern

So You’re Heading to VMworld 2015

Congrats on getting to go! Let’s start with that. VMworld 2015 along with the other major tech conferences are a very cool thing for the geek inclined in that they provide you, the geek, the necessary environment to mix business, pleasure and the absolute cutting edge of our chosen field.  Last year was my first VMworld and I have to say what I find very compelling about it is the element of community that seems to be everywhere surrounding the conference. It is not at all unusual to start your day at the conference in the morning and end it in the early hours of the next morning after a full night of community events and shindigs, many of which contain content just as valuable as what you get at the actual conference.

If you are a first timer then this post is for  you as I’d like to pass on what I learned last year to save you some pain points and give you a heads up as to what I found valuable. If you are a veteran then maybe you’ll find something new here too, but in any case it’s always worth sharing information.

Geography 101 (Click for full map): First off understand where you are staying and where you are going. Last year was my first time in San Francisco and while I found it a beautiful city the information provided on the VMworld hotel options list isn’t the fullest, frankly it needs to be topographical. If you are lucky enough this year to get a hotel that is south of Market Street, congrats! you are a rare breed. If not, and you are north of Market know that everything from Market to the north and west is impressively vertical. Downhill in the mornings, uphill in the evenings. While there are shuttles, I never saw a single one last year. If you’ve been looking for a reason to buy or use a step tracker such as a Fitbit or simply using your iPhone this is it. Even with a close hotel expect anywhere from 15-20,000 steps a day.

This Is Training, Right?: Next let’s talk about session scheduling. The Schedule Builder opened up two days ago meaning that if you haven’t already got in many of the sessions you may want already show as full. By all means do not be afraid to add yourself to the waitlist or click the “Add to Interests” star icon as VMware will move sessions to bigger rooms or even add additional sessions to meet need. The flip side of the sessions argument is also don’t freak out if you don’t get what you are wanting, but because included in your conference pass is the ability to watch all the sessions online after the fact. These will generally be available online a couple of weeks after the conference.

What this leads to is my personal philosophy this year. I am planning to only do a couple of sessions a day this year, with the priority being doing the group discussions where you have the ability to interact and the Expert Led Hands-On Workshops, a new feature this year. The former allows you to bang questions off of subject matter experts and start a dialog that you may be able to expand on later in the week on topics that you are really needing help with. The latter takes the concept of the Hands On Labs and puts it more into a classroom setting where instead of here’s a lab and go freeform , everybody works through a task together. While my interests will be larger than what I actually sit in, it’s easier to find time to watch the videos the other 51 weeks of the year.

So what will I be doing with the rest of my time? Well…

VMworld Is All About Community: One of the things that I find VMworld really gets right is that for every valuable thing directly related to the conference itself (sessions, the show floor, certification, etc.) there are a great many community-led things surrounding it.  Last year brought us the inaugural VMunderground/vBrownBag Opening Acts as a precursor to the VMunderground gathering and it had some great technical content in a smaller setting, allowing for great interaction. There will be vendor events galore throughout the week, if you have a particular company or set of companies you are wanting to evaluate for a solution reach out to them and see if they are doing anything special for the conference, most likely they’ll give you an invite. Are you wanting to get certified? There are even community led certification workshops going on through the week.

The Social Media Lounge is a great place to head when your brain gets fried from the sessions and even check out some sessions yourself. To start with you’ll find there is never enough room in the main auditorium for the major keynotes so I find it better to head over to the lounge, grab a table and watch on the big screen. Go early for that as well because it will fill up too. Also there if you can’t handle another 1.5 hour session, the vBrownBag (follow #vBrownBag) guys have a dedicated area with a full plate of 15-20 minute sessions on just about any topic you can think of. Want to talk about something yourself? Be sure to reach out to the guys and they may be able to accommodate you.

To find all of the above be sure to follow the various VMworld social media methods. Adding a #VMworld column in TweetDeck is probably the first place to start, these things are being announced all the time. At some point in the near future the Gatherings page will come back and that will be a pretty full listing as well. The key, especially for us locked in the dungeon SysAdmin types, is to not be afraid to be social. You are going to be at a gathering of some of the smartest thought leaders in your chosen profession, don’t be afraid to reach out and say hi as they are generally pretty nice people.

Well, that will just about do it for me. If you are going and you see me, please do say hi. In any event enjoy yourself and be ready, it’s a great week!

VeeamON 2014: Conference Season Veeam Style

I write this aboard about the coolest painted plane I’ve had the pleasure of flying on, en route to Las Vegas, NV to attend and speak at the inaugural VeeamON conference being held at the Cosmopolitan.  The conference is being held by Veeam Software, one of the leaders in virtualization backup, known best for its Veeam Backup & Replication product. The conference itself represents a pretty big milestone for a global company who in my opinion has done a very solid job of getting social right from the corporate standpoint. It is also going to time well due to the pending version 8 release of Backup & Replication.

I have been working with Veeam’s Backup & Replication software for a little over four years now and find it to be both powerful as well as easy to use, a nice combination when talking about the product responsible for the safety of your data. I will be speaking about my experiences with this software package from the small government organization standpoint and how it helps us deal with some of the particular challenges that come from being in that segment. My session will be on Wednesday at 8:30 AM.

This will be my first time speaking in this type of setting so we’ll see how it goes, but there will be no shortage of seasoned veterans providing sessions. Others speaking include a great deal of the staff from Veeam including Anton Gostev, Doug Hazelman, Rick Vanover, & Ben Milligan and those are just the ones that I’m personally familiar with. Further the virtualization industry will also be well represented by the likes of Chris Wahl, Symon Perriman, and Joep Piscaer.  Finally Alexis Ohanian of Reddit will serve as the celebrity speaker. All in all for a first time event they seem to have brought some very strong speakers to the event, we’ll see if I can hold up my part.

What To Look For
One of the things that I really like about this conference is the variety of options they are providing attendees to make the most of their time. Monday is Partner day, open only to their partners, but at the same time they will be having a variety of community driven Veeam User Group sessions for the rest of us attending. Also from the community side of things there will be a few vBrownbag sessions sprinkled through Tuesday and Wednesday. These are generally much shorter, 15-20 minutes and are great for people to share little tips and tricks of the industry. I myself will be providing a session on Physical Backup Strategies on Tuesday at 8:20 talking about how we use the open source software product Areca Backup to handle the role of backing up the few physical machines I have left in my environment.

One of the biggest draws and one that will be of great importance to both me and my employer is the ability to take the Veeam Certified Engineer (VMCE) course while attending. This course, a prerequisite to being able to sit the VMCE exam, is typically $3000 US and last 5 days. At the conference they will be condensing it into 2.5 days and conference attendees are able to take the course for only $650.

Also going on as an aside to the sessions are the Lab Warz game and offsite tour of a Modern Datacenter. Registrants for Lab Warz will compete against each other to create the ultimate data protection scenario for cash and prizes. The offsite tour will take a group of attendees to the Cobalt Cheyenne datacenter to see how datacenter is done on the large scale.

Keynotes
Even f you are unable to attend yourself the Keynotes on both Tuesday and Wednesday will be streamed live.  The big news most likely will be the announcement of the general release of version 8 of Veeam’s Availability Suite which includes the Backup & Replication product as well at the Veeam ONE virtualization infrastructure monitoring package.  Both of these products have been in beta for the past few months and from my own personal experiences with them Veeam has done a very good job of making great software better.  I wouldn’t be surprised if there weren’t a few surprises announcements there as well. It’s not everyday you get to host your own inaugural global event, might as well take advantage

Conclusion
I’m going to go ahead and sign out here for now. Be sure to check back later as I plan to update frequently through the week with news and information.

VMWorld 2014 Expectations

A little over one week from now I will be hopping a flight to San Francisco for VMWare’s VMworld Conference, my first, held at the ever popular Moscone Center. Last year I had the privilege of attending Cisco Systems’ Cisco Live but from everything I’ve seen, read and heard as well as my experience in getting even to this point VMWorld seems to be a bit of a different animal. In this post I’ll cover some of my impressions so far and things I’m looking forward to as well as a list of the sessions that I’m (at least at this point) scheduled to attend.

Costs

In terms of the price of the conference and directly related matters (outside educational events, community shindigs) VMWorld is pretty reasonable with a standard cost of $1995 knocked down to $1695 if you register early.  There also a variety of ways to even get discounts under that. In my case I was supposed to be eligible for another $100 off either because I am a VCP or from my VMUG Advantage subscription, but because of a computer system flub on their part they showed me as an Alumni of VMWorld giving me another $100, making the final $1495. I offered it up as a mistake and they said to let it go. Further I opted for the $55 5k fun run Sunday morning which isn’t bad as well as the vBrownBag/ VMUnderground Opening Acts panel educational series Sunday afternoon at the great value of free.  I highly recommend these as the line up looks great, filled with a who’s who of the virtualization social world riffing on a variety of topics.

Past that the costs get a little nuts when compared to my experience last year for Cisco in Orlando, FL.  You really couldn’t even get in the door of the conference hotels for less than $270 a night and even then many of the available options filled up within the first two weeks of registration being open. Compare that to the $139 a night I paid for the Courtyard 2 blocks from the venue in Orlando.  Further I’ve been told to expect higher than normal costs for food (the conference food is evidently atrocious and I shouldn’t really consider that an option) as well as flight cost for going across country and it really starts to add up.

Community Focus/ Party Party Party

To truly condense what I think I know about VMWorld in comparing to CLUS so far is while there is a healthy dose of outside get togethers available at CLUS VMWorld vendors seem to take the sponsored events to a whole other level.  Every single night, including Saturday when I get in there is multiple vendor or community sponsored events going on, almost all of which start with a “v,” vBreakfast, vStogies, vBeers, vFlipCup vOdgeball, etc.  They even go so far as to provide a iCalendar with nothing but theSocial Events. Further one of the nice things that I’m not personally going to be able to utilize this year is a regular’s wife organizes a variety of sponsored activities for the spouses who decide to travel as well called, aptly, Spousetivities.

All of this lends itself to the basic idea that one of the things that VMWare has fostered very well is the sense of community; that while the conference itself provides a trove of education through its sessions and such the true value of the conference is the uniting of a community that is already integrated through social media. Last year I dutifully attended a large number of sessions at CiscoLive where I truly learned a great deal, but it was the time just casually discussing things in the Social Media Hub where I truly felt enriched by the experience. VMWare seems to understand this as well.

Where in the World is Jim

As I sat down to write this and dumped the list of sessions which I’ve scheduled to do so I realized that I’ve scheduled more than I thought I had.  Another thing that I learned last year is that sessions that seemed like a great idea before hand don’t seem that great when you are in the middle of a conversation regarding a topic you are very much so interested in with people you consider far smarter than yourself.  I had this thought a number of times with people such as Chris Wahl, Jody Lemoine, Amy Arnold, and Jake Snyder.  So for that reason I don’t think I’m going to find myself shy this year to hop on the VMWorld app and dump myself out of sessions if the timing isn’t right.  The beauty of these major conferences is that all the sessions are recorded and later access is included in the cost of attendance.

Anyway, for now this is what I’m looking forward to seeing:

  • NET1214  —  NSX Certification – the Next Step in Your Networking Career
  • OPT3021-SPO  —  Size Does Matter: Performance, Uptime, Growth and You
  • INF1469  —  Extreme Performance Series: Monster VM Performance
  • INF1212  —  Best Practices in Virtualizing Remote Offices and Branch Offices with VMware
  • SDDC1600  —  Art of IT Infrastructure Design: The Way of the VCDX – Panel
  • STO3162  —  Software Defined Storage: Satisfy the Requirements of Your Application at the Granularity of a Virtual Disk with Virtual Volumes (VVols)
  • STO2754-SPO  —  New Kids on the Storage Block, File and Share: Lessons in Storage and Virtualization
  • STO2496  —  vSphere Storage Best Practices: Next-Gen Storage Technologies
  • INF1192  —  Ask the Experts : Design Advice for Small and Midsize Business
  • INF2336  —  Separating Fact from Fiction – ESXi Hypervisor Security
  • NET2745  —  vSphere Distributed Switch: Technical Deep Dive
  • INF2427  —  DRS : Advanced Concepts, Best Practices and Future Directions
  • BCO2701  —  vSphere HA Best Practices and FT Tech Preview
  • SDDC1176  —  Ask the Expert vBloggers
  • EUC2621  —  Storage Overload: How to Make Sense of Storage Choices in a VDI.next World
  • INF1601  —  Taking Reporting and Command Line Automation to the Next Level with PowerCLI
  • STO3247  —  VMware VVOL Technical Preview with Dell Storage

As you can tell my focus this year is really on storage, something I know I’m a bit weak on but also a topic that is currently my employer’s greatest need at this time.  Other than that I’m really looking forward to a lot of the panel discussions with many of the names I’ve come to know in the community.

First Impressions Are Important

While I am very much so excited for the trip for all of the reasons listed above, I really do feel like I need to put the bad out there with the good. Keep in mind that the only thing I have to compare VMWorld’s setup against is CiscoLive, a conference that when you include it’s earlier versions has been going on for 25 years, so when I talk about how the lead up to the conference experience has gone for me I really do feel like I am comparing against the gold standard.  With that disclaimer made, from a organization standpoint I feel like the conference is a bit of a mess.  With Cisco’s annual get together before you leave the conference floor for the last time registration is already open for the next year, VMWorld didn’t even have an updated website until about 3 months before the event begins. Even with that up until a couple of weeks ago there were still portions of the site labeled “coming soon.”

I could really go on and on with things that have irked me a bit, but my take on it is that the organization of VMWare’s conference really doesn’t seem to ramp up on the same time frame as Cisco, I feel like Cisco at any point in time is working at least a year or two in advance on all facets of the get together, where the feeling for me with VMworld is about 6 months out somebody went “oh crap, we forgot to plan the conference!”  It might be completely off base but that’s where I’m at.

Conclusion

All in all though I am very much so looking forward to the event. Truthfully I’ve never been further west than Minnesota so the idea of California is appealing in and of itself, but the opportunity to get together with some of the brightest minds in virtualization today as well as seeing what next both from VMWare as well as their related vendors is appealing to say the least.

If you’re going I hope to see you there and if you want to get together feel free to reach me @k00laidIT.